Download the official Next Gen PR Program!

 

10 a.m. – 2 p.m.             Global Results Communications Agency Boot Camp* – SOLD OUT

.                                               *Registration required for this event. Spots limited to 20 guests.

 

10 a.m. – 11:30 a.m.      Echo Media Group* – SOLD OUT

……………………………………………………*Registration required for this event. Spots limited to 25 guests.

 

10:30 a.m. – 12 p.m.      Taco Bell Headquarters Tour #1* – SOLD OUT

*Registration required for this event. Spots limited to 25 guests.

 

12 p.m. – 1:30 p.m.        Edelman Tour* – SOLD OUT

*Registration required for this event. Spots limited to 20 guests.

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12:30 p.m. – 2 p.m.        Taco Bell Headquarters Tour #2* – SOLD OUT

*Registration required for this event. Spots limited to 25 guests.

 

7:30 p.m. – 10 p.m.     Evening Mixer at Anaheim GardenWalk’s FiRE + iCE* – SOLD OUT

                                                *Disneyland Fireworks are scheduled from 9:30 p.m. – 9:45 p.m. Attendees receive a balcony view!

*Registration required for this event.

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8 a.m. – 9 a.m.                 

Registration and Breakfast

9 a.m. – 9:10 a.m.           

Welcome

Andrew Vo, California State University, Fullerton PRSSA President 

9:10 a.m. – 9:50 a.m.       

Keynote Address 

Sinan Kanatsiz

9:50 a.m. – 9:55 a.m.       

Send-Off 

Arianna Ford, Regional Conference Chair

 

10:10a.m. -10:50 a.m.    

Highlighting Your Talents in Beauty Relations

Make up your mind about the beauty industry with ColourPop Cosmetics!  Hear how the LA-based brand strategizes their product launches and partners with influencers to ensure their products are being seen through digital platforms while working closely with the media.

Jordynn Wynn, ColourPop

Get Your Head in the Game: Sports Entertainment

No matter the goals, the desire to be better and to obtain results is always top priority. Learn what it takes to be a sports communicator from speakers who deliver a range of strategies and tactics to help maximize a clients name, brand and team.

Grace Coryell, ESPN

Andrew Howard, NFL

PR on the Grid

As the digital age expands and technology advances on a daily basis, it is crucial for public relations and social media strategists to plan ahead. Hear how communications specialists integrate creative strategies and ideas to maximize their clients results.

Krista Sparks Kiner, Finn Partners

Eddie Garcia, Golin

Runway Recap: A Look at Special Events

No matter the industry, one of the leading ways to build a loyal community and engaged followers is via events. During this session, Carly Vidal-Wallace, founder and director of Brisbane Fashion Month, will guide you through keys points on event management: how to successfully plan, run, create, and market a successful event for a brand, land sponsorships, and how to keep it coming back as an annual event.

Carly-Vidal Wallace, Brisbane Fashion Month

 

11 a.m. – 11:40 a.m.       

PR, but then Make it Fashion

From rack to runway, fashion is ever-evolving! How do you stay up-to-date with the latest trends? Explore how leading clothing companies market themselves on social media and how to stay relevant in the fast-paced fashion industry. Put down your sketchbook and pick up your notepad – you do NOT want to miss this.

Alyssa Rara, Revolve

Kristen Tambara, Nike

Yasemin Bilge, Dior

Oh, Snap! Managing Crisis Communications

A scandal can be challenging for any brand, company, or individual when every minute that passes by is crucial. How do you plan for the unexpected? Join us as crisis communications expert, Holly Baird, shares all the juicy secrets to staying on top when managing a crisis!

Holly Baird, Sitrick & Co.

Behind the Magic: Disneyland Events

Pat Denis, Senior Manager, Entertainment Technical Services/Show Services

Sliding Into Their Inbox Like…Media Relations

First impressions are everything. Whether you’re sliding into a reporters inbox or connecting with someone on LinkedIn, your initial impression could make an everlasting impact. Hear how public relations practitioners create memorable and professional relationships while giving you the tips and tricks to stand out with the media.

Robyn Harney, Sony Pictures Entertainment

Vanessa Kromer, Nederlander Concerts

Jessica, Neuman, Westbound Communications

Yvonne Graham, Disney ABC Television Group

 

12 p.m. – 1 p.m.             

Luncheon

1 p.m. – 1:10 p.m.           

Student Firm Session: By Central Washington University

Central Washington University takes a look into PRSSA National Affiliated firms and its value towards local businesses. After compiling agency work from its Central Communications Agency over the course of one year, the firm compared the prices of its free work to the price of services offered by a boutique PR Agency in Seattle, Washington. These numbers show how valuable PRSSA Firms are to local businesses.

Hannah Cottle

Leanne Fraker

Emily Duplessisis

1:15 p.m. – 2:15 p.m.      

Beyond the Velvet Ropes

Hollywood’s biggest night is full of glitz and glamour. Renowned show publicist for the OSCARS®, Steve Rohr, gives attendees an insider look at the red carpet experience, the value of entertainment, and its reputation management as the show must go on. Hear how his passion for the star-studded secrets of entertainment continue to push boundaries to deliver a show-stopping performance.

Steve Rohr, OSCARS®

2:25 p.m. – 3:10 p.m.

Inbetween the Tweets: Secrets of Social Media

Seeing a picture that was posted six hours ago? Learn how to battle the algorithm changes on social networks that challenge public relations practitioners, social media gurus, and digital marketing professionals on a daily basis. Their methods could help you leverage a client’s digital platform to launch brands onto the next level.

Candace Lowry, PopSugar

Ashley Dingess, Mad Decent

NACHOaverage Brand

From launching Nacho Fries to Weddings, Taco Bell has become a worldwide icon in food and lifestyle with a unique approach and one-of-a-kind campaigns. Meet the man behind the bell, public relations genius, Matt Prince, as he describes how the brand’s journey into food innovation and pop-culture.

Matt Prince, Taco Bell Corporation

Behind the Screen of Influencer Relations: Edelman

Bridge the gap between brands and influencers with globally renowned, PR and marketing firm, Edelman Digital. Edelman professionals will discuss the work beyond the pixelated screen of some of your favorite faces and what it takes to get them there.

Andrew Schwalb, Edelman

Sybil Grieb, Edelman

3:20 p.m. – 4 p.m.         

Closing Remarks & 50th Anniversary Giveaways

Arianna Ford, Regional Conference Chair

Allyson Berry, PRSSA National Vice President of Member Services 

 

4 p.m.                             Explore SoCal