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Friday, April 6
10:30 a.m. – 12 p.m. Taco Bell Headquarters Tour #1
11 a.m. – 12:30 p.m. Edelman Tour
12:30 p.m. – 2 p.m. Taco Bell Headquarters Tour #2
7:30 p.m. – 10 p.m. Mixer at Anaheim GardenWalk’s FiRE+iCE
9:25 p.m. Disneyland Tickets
10 p.m. #PRSSAAfterDark
Saturday, April 7
8 a.m. – 9 a.m. Registration and Breakfast
9:15 a.m. – 9:25 a.m. Opening Ceremony
9:25 a.m. – 10:05 a.m. Keynote Address
10:05 a.m. – 10:10 a.m. Send-Off & 50th Anniversary Giveaways
10:20 a.m. – 11 a.m.
Highlighting Your Talents in Beauty Relations
Get Your Head in the Game: Sports Entertainment
Decoding S.E.O.
PR on the Grid
11:10 a.m. – 11:50 a.m.
PR, but then Make it Fashion
Crossing the T’s and Dotting the I’s: Special Events
***Surprise***
Sliding Into Their Inbox Like…Media Relations
11:50 – 1 p.m.
Luncheon
1 p.m. – 2 p.m.
Beyond the Velvet Ropes
2:10 p.m. – 2:50 p.m.
In 280 Characters or Less
Oh, Snap! Managing Crisis Communications
NACHOaverage Brand with Matt Prince
Behind the Screen of Influencer Relations
3 p.m. – 3:45 p.m.
Closing Remarks
4 p.m.
Explore SoCal